“Great hair doesn’t happen by chance. It happens by appointment.” When your clients book an appointment with you, they know they will get your undivided attention, your advice about hair care, and a fantastic new haircut. When people find a great hairdresser, they know they have found the pot of gold at the end of the rainbow. And you don’t have to be a leprechaun to know that if you want your clients to keep coming back, that you are the primary reason why they will.
Attitude is Everything
From the moment your client walks through the door, your attitude is on display. Greet your client with a smile, look them in the eyes, and focus your attention on your client’s needs and conversation. Try to avoid distractions and other things that get in the way of your time with your client, and continue to exude positive energy. They are coming for a bit of peace and pampering and your positive attitude will help them to enjoy that time.
Every client wants your undivided attention. As you work with your client, you are not only giving them a great hairstyle for the day, but teaching them and helping them to replicate the look at home. When you use amazing tools, you will help your client to feel beautiful, and they can also buy the FHI Heat tools for themselves to create the looks at home. The Platform 2000 Salon Pro Hair Dryer cuts drying time by 50% so the client will be in and out faster, and leaves their hair full of shine. When it is time for a flat iron, try one of the Sleek Titanium Pro Stylers, which give clients anything from beachy waves to a sleek straightened look. When you use powerful and productive tools like the ones at FHI Heat, they will help your client to look even better.
Offer A Great Cut
It goes without saying that clients will keep coming back if you give them a great cut. And in this case, the shears have a lot to do with that. By using high quality, ergonomic shears, you will offer a great cut that is top quality, and also save your hands from pain! Depending on your preference, Kore Freeform Shears or Kore Stone Shears will both make some magic for your clients.
Do the Extras in the Salon
In life, sports, and salons, if you do the little things right, this will translate to the big things. In the case of your salon, this means that you need to focus positive attention on each client and do the little things to keep them coming back. You’d be surprised at how a little TLC can go a really long way. For instance, if you are giving your clients a color treatment, give them Neo’Bond along with it, a professional hair care system that replicates and fortifies bonds to reverse some of the damage brought about by color treatments. (This will also give you a great way to keep in touch once you get home since the 3rd stage of Neo’Bond is done at home.)
Before your client walks out the door and heads for home, make sure to pre-book them for next time. Experts say you should have the next 3 services booked to cement the bond and keep them coming back.
Stay in Touch
There are many ways to stay in touch with clients after they leave the salon, and this will strengthen your client/stylist relationship. One great way to do this is by virtual consultations. If the pandemic has taught us anything, it is that you can build a relationship online as you check in to see if your client has any questions about the new hairstyle, or any follow up on colors or treatments they are interested in. Sending emails is another great way to stay in touch, whether a personal email to answer a question or a bulk email to remind your clients about all the great FHI Heat products they can buy through the Pro Commission Program.
Instagram is a great tool to build connections. There are several ways to use it to buoy your client base and the relationships you have with clients. For instance, you can take a picture of positive comments from clients and post it in order to gain new clients. Or, show your artistic process. If prospective clients see the success other people have had with you they will be interested. Another way to use instagram is to give mini tutorials about common problems, like how to deal with summer’s heat and humidity. By posting about this Satin Finishing Conditioning Treatment, that will leave hair soft and manageable and avoid frizz, you are not only teaching your clients, but also giving them another chance to order a product from you using the Pro Comission Program. These mini tutorials are also great because they avoid the need to answer everyone individually, thereby saving you time.
Try to incorporate as many of the tips as possible to create a robust client relationship. No matter how many ways you choose to make your clients feel special, they will feel like they have struck gold with you as their stylist and the relationship that you have with them continues to flourish.