No matter how amazing your salon is, if you don’t market it effectively, you will not get customers in the door to enjoy all of your amenities. But at the end of a busy day with customers, sometimes marketing is the last thing on your mind. Do not despair, however. There are a few simple maneuvers you can make that will pay off with big dividends, leaving you with the clientele you are craving, but also with enough energy to enjoy them.
Improve sales by talking customers through the products you are using
If you want your customers to use and understand FHIHeatPro products, take the time to use them yourself when you are working with clients. For instance, if you are using Be Protected Thermal Protective Foam before a blowout, talk them through the benefits of the product so they know they can’t live without it. The foam is fantastic, by the way, and penetrates the hair cortex, protecting your clients’ hair from the negative effects of heat.
Speaking of blowouts, you can show your customers the benefits of specific dryers as you work, such as the Elite Pro Series. With five heat settings and five fan settings, your clients will love how you can set the dryer to create the perfect personal blowout for them. Black Diamond Ceramic not only cuts the drying time in half, but creates an abundance of negative ions that will reduce frizz, repel humidity, and make your client’s hair smoother and more manageable.
Utilize online salon appointment booking
Use an online salon appointment booking system like Phorest or Booker to entice clients through your door. With the ease of scheduling appointments, customers can schedule with the click of a button. The software also has a built-in marketing program, can be linked to your Pro Commission Program, and simplifies the scheduling and payment process. Although you are shelling out some money to pay for the service, the management system will take care of so many headaches and keep clients coming through the door, so you will have more time and energy to enjoy them once they are there.
Set up social media
The use of social media will draw your clients in, whether Instagram, Facebook, or TikTok. One smart strategy is to post a plethora of customer pictures, because people love to see themselves on screen, and you can highlight before and after photos of what your salon can do. Have those customers tag your salon in their own posts too! This is also a great place to alert everyone to deals you are running, last-minute openings in your schedule, or specialty products that your clients would enjoy.
Determine email strategy
With so many strategies you can employ in regards to email marketing, you need to pick one that your salon is comfortable with and keep it rolling to attract new clients. Send dedicated newsletters on a regular basis to show your clients what is going on in your salon. Make sure the newsletter layout itself is recognizable and has a clean line, so that you can become a household name. Although some people think email is old-fashioned in our fast-paced world, this is still an excellent way to get the word out to all the customers in your database.
Celebrate seasonal events
Sometimes salon owners balk at the idea of marketing, but there is also a lot of fun to be had if you play your cards right. Capitalize on holidays that are already on the calendar in order to create some sales or specials for your customers. Thanksgiving would be a perfect time to run a “We are Thankful For You” program, and highlight special products or promotions with a discount. You can also jump on the Black Friday/Cyber Monday bandwagon, to increase the volume of sales. Think outside of the box and capitalize on celebrations in your area to create some sweet deals for your clientele.
Offer “Express” services
One energizing special you can run in your salon and focus on is to offer “Express” services that you can tack on to a client’s regular routine. This will add value to their visit and help the customer form a bond with you and the salon. Neo’Bond is the perfect addition to any treatment or coloring and will be a great connection to keep your customers coming back for more. Neo’Bond uses BioShield Technology, which replicates and fortifies your hair’s bonds, even in the midst of a treatment. This 3 step program will nourish and hydrate your hair as your client goes through treatment. When you send the third step home with your customers, this will help solidify your bond with your clients, even as it keeps their hair supple and hydrated.
Sign up for the Pro Commission Program
By enrolling in the Pro Commission Program at FHIHeatPro.com, you will be able to benefit anytime a customer of yours buys an FHI product. By signing up, you will get a personalized code to give to clients. Then whenever your client orders a product, you will receive money. For instance, any sale over $100 will gain you $20. You can also offer a 20% off coupon to clients to entice them to order.This is a win-win because your clients will receive stellar products and you will earn money without having to keep the products in-house or sell them by hand.
Take the pain out of marketing with the tips above. With these easy solutions, you can enjoy the art of cutting and styling hair for your clients without expending as much energy on the marketing end of business. Having the energy to focus on each individual client and your relationship is truly what will keep them coming back for more.