Neo'Bond: A Game Changer For Stylists
In the world of hair care, all clients want their hair to look its best. As a stylist, you know that the treatments we use to color and straighten clients’ locks actually cause damage to their hair, causing hair to look brittle, frizzy, and dry. While it’s bad for hair, it’s actually beneficial to you as a businessperson by showing your clients Neo'Bond, a professional treatment that will leave their hair shiny and stronger, no matter what treatments you have previously applied. The three-step process will illuminate your capabilities as a stylist lending to more word-of-mouth clientele. You can also sell one of the three products to your client in-house or through the FHI Heat Pro Commission Program.
Know Your Products and Procedures
So what exactly is Neo'Bond? This 3-step program is offered at salons and helps damaged, dry, and brittle hair to be rejuvenated through bio-shield technology. Bio-shield technology reforms the disulfide bonds that are damaged when someone’s hair is color-treated or receives other high heat applications like straightening, excessive styling, and the like.
What sets this treatment apart is the home maintenance, so that you can send a client home with the Hair Protector and they can take care of their color-treated hair in between salon visits. The 3 steps include the following:
So when do clients receive this treatment? As a stylist, you can use the replicator and fortifier at the same time that you are giving a color treatment so that clients’ hair can begin to heal, even as it is getting the treatment that could cause it to be brittle and frizzy. Stylists can also give their clients Neo'Bond as a stand-alone treatment if they are experiencing dry brittle hair in between colorings.
Experts Favor Neo'Bond Treatments
Although the average client in a beauty salon may not have noticed the Neo'Bond revolution, this three-pronged treatment can improve the damage that other hair treatments have left behind. As a stylist, you know first-hand the damage that color and heat treatment can cause, and it is up to you to help your clients with the Neo'Bond cure.
Experts agree that a three-pronged approach such as Neo'Bond can improve a clients’ hair health. Allure Magazine reports, "Sometimes — most of the time when we do crazy colors — the integrity of a client's hair is already badly damaged," says Yoshico-Alexis Ogawa, colorist at Pierre Michel Salon in New York City. She further notes that a product like Neo'Bond “prevents further damage, makes the hair strong, healthier, shinier, and also helps mend some of the previous damage."
How to Get Clients on Board
In order to help upsell this product once you get a client in a chair, it would be helpful if they already knew about its existence before they sat down. The key to this is a strong social media campaign and advertising so that the idea is already floating in front of them.
As the benefits of Neo'Bond take the world by storm, you need to inform clients of the possibility of Neo'Bond, literally at your fingertips, that can help them to improve their hair. Many stylists have Instagram pages, company websites, and Facebook accounts where they can keep their customers dialed into what is going on in the hair care industry and in their own salon. These are the places where you want to get the word out.
Luckily at FHI Heat, we have already done the hard work for you. By using the salon support materials created by FHI Heat, you can easily upload these forms to your social media and your customers can see exactly what they are getting. With beautiful layouts and designs, strong marketing language, and easy-to-understand wording, your customers will be well on their way to asking for Neo'Bond even before they sit down.
We also offer professional quality pictures of our products to upload, and have even created the captions for you! These little gems are easily uploadable to any social media platform, and as they say, a picture is worth a thousand words. The fact that the captions and hashtags are already created makes it even easier to use these FHI Heat Products.
Sometimes beauty can be hard work, but with the bonding, nourishing properties of Neo'Bond, your clients will experience shiny, healthier hair with Neo'Bond’s simple 3-step process. The fact that step 3 goes home with them will go a long way in keeping their hair in tip-top shape and inspiring them to come back to you for all of their hair care needs. Let FHI Heat help you market your way to Neo'Bond success, and another great reason for your clients to visit your salon!
The Platform Blowout brush is an amazing product that does four jobs in one. But just like anything else, if you don’t know how to use it, you will not be able to take advantage of its plasma ionic technology and 360-degree airflow, which will create silky smooth hair that is beautifully styled using only this one tool.
We spoke to professional stylist and FHI Heat Educator Timothy Deleon about why he loves the Platform Blowout Brush and how to use it.