Chances are, you didn’t become a stylist to sell retail. Hairdressers are artists at heart who rarely enjoy the science of sales. However, we are sure you’ve figured out that selling product to your clients is a lucrative way to feed a growing business. It also shows your client that you are plugged into the world of hair (which inspires client retention). Below you’ll read some of the sales strategies that have proved successful for stylists!
As you are aware, hair is significant to an individual’s sense of self. The old adage that you can spill your secrets to a hairdresser comes from the fact that clients put so much trust into the stylists who handle their hair. That is why you must sell products that you actually believe in. They don’t have to cost you a fortune either. FHI Heat products are of professional-grade quality at competitive prices. They promote hair health and demonstrate immediate results for fresh salon and at-home styling. For instance, when your client attempts a blowout at home with the Platform Blowout Handless Dryer and Pump It Up Blowout Express Serum, they will see instant results, and it will reinforce your knowledge and expertise as a stylist.
Back in the day, you needed to purchase shelves of product to sell it. Stylists and salon owners would shell out tons of cash on inventory. While it’s a good idea to have a few products on hand for walk-ins, you don’t need to break the bank buying tons of it. Today, there’s a new model in which you can easily make sales without purchasing the inventory: Affiliate programs. FHI Heat’s new Pro Commission Program allows you to sell FHI Heat products at a 30% commission without making a single purchase yourself. Everyone is shopping online right now, especially after a crazy year of quarantine. When you sign up for the FHI Heat Pro Commission Program, you will receive a custom link that you can share with clients, family, and friends. When they buy, you make money - no inventory required!
Social Media has been a saving grace for tons of hairdressers during the pandemic, and it’s not slowing down. You can use your platform(s) to sell promotions and products to your clients and followers. Our suggestion is to create in-depth hair tutorials using the products you intend to sell. Clients want to know that they are receiving exclusive information from you. This means that you have to know the products inside and out and explain their functions as you walk your viewers through the tutorial. In your bio, you can add your unique FHI Heat Pro Commission link so that your customers can easily make purchases. Quality videos will also increase your following and potentially turn new clients onto your work. It might be time to invest in a ring light!
When you are working in the salon, you might think it’s a good idea to stock your station with all the products you are going to need. From dryers, to protectant, to hairspray, and beyond, stylists are constantly reaching for something. But leaving your station empty is actually a tactical way to sell more product to your client. It creates an opportunity to explain what type of product or tool you are using on your client. This makes your customer feel as if your method is tailored to their unique hair type, which will make them more inclined to purchase it.
joy the science of sales. However, we are sure you’ve figured out that selling product to your clients is a lucrative way to feed a growing business. It also shows your clients that you are plugged into the world of hair (which inspires client retention). When you sell a client a quality product, they are reminded of you each time they use it!