Summer is a time to slow the pace, hit the beach, and live your best life. But summer can cause a whole lot of damage to the locks. Like the villains superhero movies, many elements stand in the way of soft, manageable hair.
Cluing your clients in not only elevates your status as a stylist, but it also gives you a chance to make some extra money on the side. Stylists can use their social media programs to share their wealth of knowledge to their followers, which often leads to new leads and return clientele. If you are an FHI Heat salon partner or part of the FHI Heat Pro Comission Program, you can earn more as you suggest products and treatments to your clients.
Like we said, there’s a lot of summer-specific villains that can be harmful to hair, but the best way to save the day is with the ultimate superhero: Neo'Bond. Neo'Bond uses Bio Shield technology to counter disulfide bonds and protect your client’s hair from damage caused by chemicals, heat, chlorine, and the sun.
Neo’Bond To The Rescue!
Neo'Bond is used at the time of your client’s chemical treatment to counteract the chemical’s damaging and breaking tendencies while your hair is being colored. Step 1 is a Bond Replicator, which strengthens the existing bonds in your hair while also creating new ones. Step 2, the Bond Fortifier, crosslinks the bonds and provides nourishment and added hydration. Both of these steps are done in-house. Step 3 is for home use, a weekly home treatment that helps hair with shine and elasticity. This is the product that you can sell to clients before they walk out of your salon!
The Savvy Stylist
Treating your client with Neo’Bond will have them leaving the with a rich, shiny look that will keep them coming back for more services. However, you don’t have to be in the salon to sell Step 3. You can make money from the comfort of your own home by selling it through the FHI Heat Pro Comission Program, along with other products. It can be done via your social media pages. Below, you’ll find content copy and images that you can use as inspiration for “Summer Hair Hacks” posts on your socials or blogs that will help to generate sales.
Additionally, here are a few more products that are vital to summer hair styles and health:
Content To Share With Your Clients:
Bath or beach towels
Whether you are leaving the pool or jumping out of the shower, be careful what you reach for to dry your hair off. Cotton towels are harsh for your hair and can cause breakage and frizz. Instead, consider a microfiber towel or a soft t-shirt to dry your locks.
Your hair is especially susceptible to losing shine and becoming brittle because of all of your time in the pool or ocean. The chlorine and saltwater can both leave damage behind. Counteract this by rinsing in fresh water as soon as possible.
Summer is a great time to get your body moving after the long months of winter, and whether you are running down the beach or sweating it out in your orange theory class, hair ties are essential to keep your hair out of your face. Unfortunately, they do cause breakage and can lead to damaged hair.
Odds are you have spent three seasons dreaming of the summer sun, but now that it is here, UVB and UVA sun rays can damage your hair, causing it to be brittle, frizzy, and cracked. Wearing a hat to cover your mane is an excellent way to protect your hair.
Summer is also a time to go out on the town and enjoy some great times with great friends. Because you always want to look your best, you need the heat of your dryer and styling tools, but they can cause a lot of damage. To counteract this, try to air dry your hair at least 75% of the way before turning up the heat with a dryer.
You may have never put much thought into what your pillowcase is doing to your hair, but it can cause some trouble. Not only do cotton pillowcases absorb moisture, causing your hair to dry out, but the friction of rubbing against it can also cause dry, damaged hair and even leave your hair in knots. Try a silk pillowcase for a better night’s sleep. And here’s a pro tip: Bring it with you when you take your summer vacations as most hotels don’t utilize silk sheets.
With the laid-back atmosphere summer brings, it is the perfect time to play and experiment with your hair. But if you are coloring or chemically treating your hair, that will lead to dry hair that is more likely to break, experience split ends, and generally be unhealthy.
The Platform Blowout brush is an amazing product that does four jobs in one. But just like anything else, if you don’t know how to use it, you will not be able to take advantage of its plasma ionic technology and 360-degree airflow, which will create silky smooth hair that is beautifully styled using only this one tool.
We spoke to professional stylist and FHI Heat Educator Timothy Deleon about why he loves the Platform Blowout Brush and how to use it.