Here's What Your Clients Want This Summer

As a stylist, it’s good to stay a step ahead of the game when it comes to what your clients will be asking for. Whether it’s a cut, color, or style session, you want to be as in-the-know as possible. With summer in full bloom, there are some definite trends we need to prepare ourselves for. We’ve teamed up with professional stylist, Bryant Mathis, to discuss what our clients will be asking for in the next month or two.

Use this article as a guide while you are suggesting new looks to your client. This article is also a great start to your next social media campaign. If you are a part of the FHI Heat Pro Commission Program, you can use your platform to make some extra cash! Create a campaign or tutorial about one or more of these summer trends, and suggest products to your followers. Every time they buy, that’s more money in your pocket!

Curtain Bangs:

“I am noticing a lot more coming in asking for this. And I can see why. They are versatile (they flatter any face shape) and require less maintenance than other bang styles. Perfect for low-maintenance clients or clients that want bangs that have not had bangs in a long time.” -Bryant Mathis

 When cutting or styling curtain bangs for your client, Bryant recommends a light-hold hairspray like the Stay Beautiful hairspray.

Here’s what you can tell your clients when you give them this look:

Blow dry your hair with a round brush like this one, away from your face. Make sure the brush goes all the way through so it feathers the bangs out. This face framing look will enhance any face shape, so you’re good to go.

Box Bob:

“I love a good bob. When it comes to a “box” bob not everyone can pull this off. The hair can’t be too thick and not too thin. [It is] a very technical haircut.” -Bryant Mathis

For styling, Bryant recommends Be Protected Thermal Protecting Foam as a style aid.

Here’s how to advise your clients:

With minimal layers and no angling, the box bob is perfect for summer, especially if you have fine hair. A volumizing product like this full volume moussewould be great here, especially to buoy the finer strands.

Big Color:

“On vivid colors, our orders for blue and purple shades have grown a lot. I think anyone can pull off vibrant hair colors. This can be higher maintenance [and] great for clients that do not shampoo every day.” -Bryant Mathis 

Here’s how to advise your clients:

Tell your client to utilize the Platform ceramic irons on low heat. According to Bryant, titanium tools can potentially fade the color. Make sure you give this tip to your client and recommend the Neo’Bond treatment to maintain the hair’s vitality. Neo’Bond 1 & 2 are sold as professional treatments; however, your client is welcome to purchase Neo’Bond 3.

The Shag:

“If the client has straight hair, I recommend styling it like an undone wave/beach wave with thePlatform 1-inch. I do not like heavy products with this haircut. Use a heat protectant likeFresh Start, and a mousse likeFull Blown.” -Bryant Mathis

Tell your clients this about their shag:

The modern shag is a take on the mullet style made popular by Miley Cyrus. Wear it in loose waves to get the full summer effect. This titanium curler will lock in negative ions and keep your hair happy and hydrated in the summer heat.