Here's What Your Clients Want This Summer

by FHI Heat June 21, 2021 3 min read

Here's What Your Clients Want This Summer

As a stylist, it’s good to stay a step ahead of the game when it comes to what your clients will be asking for. Whether it’s a cut, color, or style session, you want to be as in-the-know as possible. With summer in full bloom, there are some definite trends we need to prepare ourselves for. We’ve teamed up with professional stylist, Bryant Mathis, to discuss what our clients will be asking for in the next month or two.

Use this article as a guide while you are suggesting new looks to your client. This article is also a great start to your next social media campaign. If you are a part of the FHI Heat Pro Commission Program, you can use your platform to make some extra cash! Create a campaign or tutorial about one or more of these summer trends, and suggest products to your followers. Every time they buy, that’s more money in your pocket!

Curtain Bangs:

“I am noticing a lot more coming in asking for this. And I can see why. They are versatile (they flatter any face shape) and require less maintenance than other bang styles. Perfect for low-maintenance clients or clients that want bangs that have not had bangs in a long time.” -Bryant Mathis

 When cutting or styling curtain bangs for your client, Bryant recommends a light-hold hairspray like the Stay Beautiful hairspray.

Here’s what you can tell your clients when you give them this look:

Blow dry your hair with a round brush like this one, away from your face. Make sure the brush goes all the way through so it feathers the bangs out. This face framing look will enhance any face shape, so you’re good to go.

Box Bob:

“I love a good bob. When it comes to a “box” bob not everyone can pull this off. The hair can’t be too thick and not too thin. [It is] a very technical haircut.” -Bryant Mathis

For styling, Bryant recommends Be Protected Thermal Protecting Foam as a style aid.

Here’s how to advise your clients:

With minimal layers and no angling, the box bob is perfect for summer, especially if you have fine hair. A volumizing product like this full volume moussewould be great here, especially to buoy the finer strands.

Big Color:

“On vivid colors, our orders for blue and purple shades have grown a lot. I think anyone can pull off vibrant hair colors. This can be higher maintenance [and] great for clients that do not shampoo every day.” -Bryant Mathis 

Here’s how to advise your clients:

Tell your client to utilize the Platform ceramic irons on low heat. According to Bryant, titanium tools can potentially fade the color. Make sure you give this tip to your client and recommend the Neo’Bond treatment to maintain the hair’s vitality. Neo’Bond 1 & 2 are sold as professional treatments; however, your client is welcome to purchase Neo’Bond 3.

The Shag:

“If the client has straight hair, I recommend styling it like an undone wave/beach wave with thePlatform 1-inch. I do not like heavy products with this haircut. Use a heat protectant likeFresh Start, and a mousse likeFull Blown.” -Bryant Mathis

Tell your clients this about their shag:

The modern shag is a take on the mullet style made popular by Miley Cyrus. Wear it in loose waves to get the full summer effect. This titanium curler will lock in negative ions and keep your hair happy and hydrated in the summer heat.

FHI Heat
FHI Heat



Also in Pro Journal

TikTok Winter Hair Trends
TikTok Winter Hair Trends

by FHI Heat January 04, 2023 4 min read

We’ve all been there. There is a certain letdown that many people experience when the holidays give way to the cold, bleak winter months, whose only reward to look forward to is sloppy spring weather. But as a stylist, you have the power to turn your customer’s winter doldrums into some dynamic new hair looks. Many of your customers will come to you looking for inspiration for a new way to wear and enjoy their hair. Whether they want a cut, some new color, or just the tools and inspiration to wear their current haircut in a new way, your clients are depending on you to help them find the latest trends. And that is where TikTok and FHI Heat come in! With our powerful tools, well-made products, and all the inspiration you need, your clients can shake the winter blues and enjoy a whole new look for their hair.
Read More
UPGRADE YOUR HOT TOOL PORTFOLIO WITH THESE MUST-HAVES
UPGRADE YOUR HOT TOOL PORTFOLIO WITH THESE MUST-HAVES

by FHI Heat December 28, 2022 4 min read

We understand the problem. Life comes at you fast, and before you know it, you are staring at the hair tool equivalent of a bunch of old clunker cars sitting on your bathroom counter. But with the holidays here, it’s the perfect excuse to upgrade! 
Read More
Promos Every Salon Should Use This Holiday
Promos Every Salon Should Use This Holiday

by FHI Heat November 28, 2022 4 min read

It’s beginning to look a lot like the holidays, and if you haven’t already, it is time to pump up your planning so that you can make the most of the holiday season in your salon. While the world is busy gobbling up Holiday deals and dreaming up the perfect presents and preparations for their friends and family, as a salon you need to be promoting your services to make the most of the holiday season. FHI Heat can help you make the most of the holidays, and give your clients something to be excited about.
Read More