Pro Journal

As soon as the little ghosts and goblins are done traipsing through the neighborhood looking for candy, the country turns its eyes to the holidays, and it seems like it gets earlier year after year. There are already candy canes in the stores and lights being hung and other signs of the holidays no matter which way you turn. With all the hustle and bustle that will ensue in the next few weeks, it is a great time for you to help your customers get ready for the onslaught of holiday gift-buying and chaos. With supply chains in tatters across the country, you can serve a definite need by helping your customers get prepared for gift giving. 

We are excited to announce the arrival of our newest collection of tools - The Innovator Collection, created for high performance and superior results. 

The Innovator Collection is For Hair Innovators. It is designed to perform to the highest standard of the beauty industry with unique ergonomic features to improve your styling routine by decreasing styling time and provide hair with ultimate hydration. We are excited to announce the first two products within the collection - The Curve and The Polisher!

Although it seems like fall is just getting started, the holidays are right around the corner! With that in mind, you need to get moving to make this holiday season the best one yet in terms of your salon. Although all the little details can be overwhelming, there are really just a few key things you need to remember. If you take care of your staff, your customers, and your inventory, the rest will take care of itself. 

No matter how amazing your salon is, if you don’t market it effectively, you will not get customers in the door to enjoy all of your amenities. But at the end of a busy day with customers, sometimes marketing is the last thing on your mind. Do not despair, however. There are a few simple maneuvers you can make that will pay off with big dividends, leaving you with the clientele you are craving, but also with enough energy to enjoy them. 

Everything old becomes new again, and the high-volume hairstyles sported by the supermodels of the ‘70s have returned to the modern world. Although the styles themselves may have changed, the key to looking like a supermodel in any decade is high volume and healthy fullness and shine. And you don’t have to spend hours teasing your clients’ hair into a beehive to create the vitality and sheen and height your clients are looking for. 

Covid anxiety has been running rampant across the country, especially in a profession such as yours that works so closely with the public. Add to that the pressure and worry you have been under for the past 18 months of wading through the pandemic and figuring out the “new normal”, and it is (beyond) time for a brain reboot. With long days on your feet, working your hand and arm muscles so hard they sometimes develop carpal tunnel, the creative demands of fashioning the perfect cut and style, and dealing with clientele who are not always sugar and spice and everything nice, even the rigor of your normal workday requires a brain reboot! 

“Turn and face the strange: changes,” crooned David Bowie. Talk about changes. Little did Bowie know how strange the pandemic would end up being and the plethora of changes it would bring to the workforce. From forgotten commutes to Zoom calls to working in pajamas, a typical workday is anything but typical these days. One routine that has fallen by the wayside is the hair routine. Without in-person office meetings, many women have been lax with their hair. But 18 months into the pandemic, it's time for a little refresher. Although let’s face it, we all want easy when it comes to WFH hairstyles, you still need a professional, polished look for your Zoom meetings and beyond.

By now, you know that drying textured hair takes a special kind of finesse. A good blowout is the foundation for most styling techniques, so making sure you know how to blow dry each hair type is imperative. That being said, a constant barrage of heat can cause more tangling and breakage on textured hair, so you need to consider your techniques carefully. Help your clients learn the tips below, and you will be setting them up for success with healthier hair and less breakage.

The Platform Blowout brush is an amazing product that does four jobs in one. But just like anything else, if you don’t know how to use it, you will not be able to take advantage of its plasma ionic technology and 360-degree airflow, which will create silky smooth hair that is beautifully styled using only this one tool.

We spoke to professional stylist and FHI Heat Educator Timothy Deleon about why he loves the Platform Blowout Brush and how to use it.