The Art Of Selling Retail

by FHI Heat May 23, 2022 4 min read

The Art Of Selling Retail

Spring is the perfect time to do a little spring cleaning. And we don’t mean that your salon is a mess, but it is time to clean up your act and find out what is working and what isn’t working in your salon. Sure, your clients love your cuts and blowouts, and your attentiveness behind the chair. But that is a lot of work day after day.

As a hairstylist, it is time for you to sparkle and shine as an entrepreneur, and boost your retail sales. Sometimes stylists shy away from this part of the job, but spring is the perfect time to take stock (pun intended) of your situation and create a more lucrative business for yourself. Get rid of the clutter, make room for new products, and you will be on your way to increased retail sales to supplement your income. At FHI Heat, we have a few tips to make this process even easier. 

Teach About The Terrific Tools

As a hairstylist, it might still surprise you that you are also a teacher. And as the old saying goes, actions speak louder than words. If you use FHI Heat products when you style your clients’ hair, you will show your clients just how effective they are.

The sky’s the limit as far as the tools go. You are free to highlight the tools that make sense to you. One of our favorites, for instance, is the Platform 1900 Nano Lite Pro in red. This limited edition beauty is light and powerful, using tourmaline ceramic technology to dry hair quickly. Use this dryer when you are blow-drying a client’s hair to attract their attention and interest.

Another of our favorite tools, The Curve, is a curved pro styling iron that utilizes floating plates to create endless possibilities for your clients, from beach waves to pin curls. This is the perfect tool for them to use at home, and they will be happy with the workmanship as well as the way it reduces frizz and increases shine.

Stock Stylus Hair Care Products

If you want to keep your clients coming back for more, use Stylus hair care products when you dry and style their hair. Start with Fresh Start Protective Prep and Primer whenever you are going to use heat with your clients. This is the perfect spray and leave-in protective treatment to detangle and prep hair before styling. This non-greasy formula equalizes the hair’s ability to absorb and retain moisture and aids against stretching and breaking.

Another great FHI Heat product that you can use to solidify your client’s signature looks is our Volumizing Mousse. Our mousse adds our smooth-glide styling with maximum volume and memory control will hold hair in place without stiffness. Your client’s hair will be fuller and more touchable as well. If your client wants a long-lasting hold without crunchiness, this is the hair care product for them!

It's important to mention that all of our Stylus products work together so well with all of our other products so that your clients will look and feel their best.

Word Of Mouth

As a stylist, you always count on word of mouth. Never underestimate the power of what you say, as your clients are often coming to you for advice in addition to a great cut and style. The more you talk about the products you use, the more faith they will have in them. And when clients have an easy way to try before buying, because you are using one of our hair sprays or conditioning treatments on them in the chair, they will be more likely to try it on their own in the future.

Pro Tip: Word of mouth doesn’t necessarily have to come from a customer’s mouth! Allow them to share their experiences on social media and ask them to tag you. This is a great way to attract customers to your salon and retail products.

Pro Commission Program

Our Pro Commission Program is like magic. Just like the flowers pop up through the dirt in the spring after a long winter, you can use our Pro Commissionto make money even when you aren’t in front of your clients! The best part is that you do not have to hold the inventory or send it out yourself.

Just hand clients your Pro Commission link, and every time they make a purchase, you will earn 20% commission on all the sales. You will receive your own custom link, so that every time your customers use it, the money goes directly to you. This means that you can be raking in the cash without even lifting a finger. You do not have to worry about making room for inventory, printing labels to mail, or keeping up with the program.  In order to keep track of your sales, commissions, and any referred orders, you will be able to track all of this information on your personal dashboard.

Use Social Media To Your Advantage

Social media is a great marketing tool. Instead of hours on your feet working with clients in your salon, you can leverage a few social media posts to achieve the desired results of boosting your sales. Whether Instagram, Facebook, or other channels of choice, you can create hype for your salon, your style, and your retail sales.

A few clear techniques can go a long way. Create social media posts that do any and all of the following to get started:

  • Pictures of clients sporting a new cut or style
  • Your personalized pro commission link so your clients can easily find it
  • Information about sales or promotions in your salon
  • Fun trivia about your salon, yourself, or celebrity trivia
  • Blogs that explain how to re-create specific styles at home

As the old saying goes, work smarter not harder. Instead of your favorite cutting shears, use your pro commission account, your social media channels, and your friendly banter with clients to boost your sales. This is the type of spring cleaning that will go a long way to creating success and style for both you and your clients.

FHI Heat
FHI Heat

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