Protect Your Clients (And Your Reputation) With Neo'Bond

by FHI Heat May 18, 2021 3 min read

Protect Your Clients (And Your Reputation) With Neo'Bond

As a hair specialist, your reputation is dependent on the fact that you make people look and feel their best. But sometimes you are stuck between a rock and a hard place. Your customers want colored or treated hair, but that can leave their hair damaged and brittle. Let Neo'Bond be your middle man that offers some cushion between the rock and the hard place. Your clients can get the services they crave, but their hair will also be nourished, supple, and luxurious. Neo'Bond is a three-step system that you begin in the salon and send home with your clients to complete, and it offers the nourishment and hydration that hair needs if it has been color treated.

What Neo'Bond does for your hair

Clients who continually use a chemical process to highlight or color their hair are faced with a dilemma. The very service that beautifies them and gives them the color they crave can also strip the hydration from their hair and leave it damaged, brittle, and dry. Neo'Bond steps in with a three-pronged approach to add nourishment and hydration to your client’s hair. Using Neo'Bond with any service you provide will make your client’s hair more supple and beautiful, and will reflect positively on you as their stylist. The better your client’s hair looks and feels, the more your client will want to return for your services. Neo'Bond prevents the rock and the hard place feeling because you are counteracting the breaking of hair bonds at the same time you are creating it during a chemical treatment. With the take home application, you are actually able to take things a step further and continue to hydrate and nourish your client’s hair long after they leave your salon chair.

Science behind the process

In a color or bleaching treatment, the disulfide bonds that usually hold the protein together are broken down, leaving hair brittle, frizzy, and damaged. But through the wonders of science, your clients can have a product that helps to build up the broken and damaged hair as well as prevent future breakage. The Bio Shield technology gets deep into your hair shaft, wrapping around it, in order to counteract the effects of the bleaching or color treatment. The Bio Shield technology uses proven elements to hydrate and nourish at the same time the chemical treatment is working in the opposite vein. Many natural elements are used in this Bio Shield technology. These dynamic elements all work together and include the following:

  • Morinda Citrifolia is a natural antioxidant that helps your bonds stay together
  • Phytoceramide, a rice derivative, creates the shield around the shaft itself
  • N-acetyl-L-cysteine protects hair and creates new bonds.
  • Magnolol and honokiol offer properties that make hair elastic and soft
  • Soy isoflavones add hydration and nourishment
  • An amino acid blend that keeps hair hydrated and nourished

 

This technology works collaboratively to counteract the difficulties encountered when hair is over-treated, and the BioShield preserves the disulfide bonds you have, while creating new ones as well. Using this three step process is a great way for you to help your clients look and feel their best.

How to use Neo'Bond

This three step process is easy for you and your client to use. The bond replicator can be added to a chemical mixture you are using with your client. This will ensure that new bonds are created during the hair coloring process, and will also keep the old bonds intact. The second step is the bond fortifier, which will nourish and fortify the bonds of your client’s hair while also providing nourishment. You can do this step in the salon after the chemical treatment. Finally, the hair protector is a weekly home treatment that you can send home with your client.  The emollients in the take home treatment offer elasticity and further nourishment to your client’s hair and will sustain them until their next visit.

With Neo'Bond, your customers can have their cake and eat it too. They will be able to receive the bleaching and color treatments that they want, without the worry of frizziness or dry and damaged hair. Using the Neo'Bond system is also a great way to get your clients coming back for more. With steps one and two done in the salon, when you send step three home, this is a good way to maintain your relationship with your client. If you want to do what’s best for your client and help them to have healthy and luxurious hair, use the three step Neo'Bond process for maximum benefits.

FHI Heat
FHI Heat



Also in Pro Journal

TikTok Winter Hair Trends
TikTok Winter Hair Trends

by FHI Heat January 04, 2023 4 min read

We’ve all been there. There is a certain letdown that many people experience when the holidays give way to the cold, bleak winter months, whose only reward to look forward to is sloppy spring weather. But as a stylist, you have the power to turn your customer’s winter doldrums into some dynamic new hair looks. Many of your customers will come to you looking for inspiration for a new way to wear and enjoy their hair. Whether they want a cut, some new color, or just the tools and inspiration to wear their current haircut in a new way, your clients are depending on you to help them find the latest trends. And that is where TikTok and FHI Heat come in! With our powerful tools, well-made products, and all the inspiration you need, your clients can shake the winter blues and enjoy a whole new look for their hair.
Read More
UPGRADE YOUR HOT TOOL PORTFOLIO WITH THESE MUST-HAVES
UPGRADE YOUR HOT TOOL PORTFOLIO WITH THESE MUST-HAVES

by FHI Heat December 28, 2022 4 min read

We understand the problem. Life comes at you fast, and before you know it, you are staring at the hair tool equivalent of a bunch of old clunker cars sitting on your bathroom counter. But with the holidays here, it’s the perfect excuse to upgrade! 
Read More
Promos Every Salon Should Use This Holiday
Promos Every Salon Should Use This Holiday

by FHI Heat November 28, 2022 4 min read

It’s beginning to look a lot like the holidays, and if you haven’t already, it is time to pump up your planning so that you can make the most of the holiday season in your salon. While the world is busy gobbling up Holiday deals and dreaming up the perfect presents and preparations for their friends and family, as a salon you need to be promoting your services to make the most of the holiday season. FHI Heat can help you make the most of the holidays, and give your clients something to be excited about.
Read More