As a hair specialist, your reputation is dependent on the fact that you make people look and feel their best. But sometimes you are stuck between a rock and a hard place. Your customers want colored or treated hair, but that can leave their hair damaged and brittle. Let Neo'Bond be your middle man that offers some cushion between the rock and the hard place. Your clients can get the services they crave, but their hair will also be nourished, supple, and luxurious. Neo'Bond is a three-step system that you begin in the salon and send home with your clients to complete, and it offers the nourishment and hydration that hair needs if it has been color treated.
What Neo'Bond does for your hair
Clients who continually use a chemical process to highlight or color their hair are faced with a dilemma. The very service that beautifies them and gives them the color they crave can also strip the hydration from their hair and leave it damaged, brittle, and dry. Neo'Bond steps in with a three-pronged approach to add nourishment and hydration to your client’s hair. Using Neo'Bond with any service you provide will make your client’s hair more supple and beautiful, and will reflect positively on you as their stylist. The better your client’s hair looks and feels, the more your client will want to return for your services. Neo'Bond prevents the rock and the hard place feeling because you are counteracting the breaking of hair bonds at the same time you are creating it during a chemical treatment. With the take home application, you are actually able to take things a step further and continue to hydrate and nourish your client’s hair long after they leave your salon chair.
Science behind the process
In a color or bleaching treatment, the disulfide bonds that usually hold the protein together are broken down, leaving hair brittle, frizzy, and damaged. But through the wonders of science, your clients can have a product that helps to build up the broken and damaged hair as well as prevent future breakage. The Bio Shield technology gets deep into your hair shaft, wrapping around it, in order to counteract the effects of the bleaching or color treatment. The Bio Shield technology uses proven elements to hydrate and nourish at the same time the chemical treatment is working in the opposite vein. Many natural elements are used in this Bio Shield technology. These dynamic elements all work together and include the following:
This technology works collaboratively to counteract the difficulties encountered when hair is over-treated, and the BioShield preserves the disulfide bonds you have, while creating new ones as well. Using this three step process is a great way for you to help your clients look and feel their best.
How to use Neo'Bond
This three step process is easy for you and your client to use. The bond replicator can be added to a chemical mixture you are using with your client. This will ensure that new bonds are created during the hair coloring process, and will also keep the old bonds intact. The second step is the bond fortifier, which will nourish and fortify the bonds of your client’s hair while also providing nourishment. You can do this step in the salon after the chemical treatment. Finally, the hair protector is a weekly home treatment that you can send home with your client. The emollients in the take home treatment offer elasticity and further nourishment to your client’s hair and will sustain them until their next visit.
With Neo'Bond, your customers can have their cake and eat it too. They will be able to receive the bleaching and color treatments that they want, without the worry of frizziness or dry and damaged hair. Using the Neo'Bond system is also a great way to get your clients coming back for more. With steps one and two done in the salon, when you send step three home, this is a good way to maintain your relationship with your client. If you want to do what’s best for your client and help them to have healthy and luxurious hair, use the three step Neo'Bond process for maximum benefits.
The Platform Blowout brush is an amazing product that does four jobs in one. But just like anything else, if you don’t know how to use it, you will not be able to take advantage of its plasma ionic technology and 360-degree airflow, which will create silky smooth hair that is beautifully styled using only this one tool.
We spoke to professional stylist and FHI Heat Educator Timothy Deleon about why he loves the Platform Blowout Brush and how to use it.