It’s beginning to look a lot like the holidays, and if you haven’t already, it is time to pump up your planning so that you can make the most of the holiday season in your salon. While the world is busy gobbling up Holiday deals and dreaming up the perfect presents and preparations for their friends and family, as a salon you need to be promoting your services to make the most of the holiday season. FHI Heat can help you make the most of the holidays, and give your clients something to be excited about.
Let’s face it: Your clients like nothing more than a little pampering and a little showing off when they know they look their best. Help them score both elements by glamming them up in your client’s chair, and then having them post selfies to your social media pages as they hashtag you. They can do the same from their homes, and this will spread the word about you as well as spread good energy about your salon.
To bring business into the door and put everyone into the holiday spirit, giveaways are another great way to go. Start by offering things like gift cards for a blowout, or a raffle for a free haircut, and see the traffic increase in your salon. The bottom line is that more traffic means more sales. Once customers are through the door, impress them with a beverage bar. How about a happy hour wine tasting that you serve with your services? Serving hot chocolate and cookies would also be a treat. If you amp up the giveaways this holiday season, your clients will love being pampered, and they will definitely pay you back with the bottom line: money spent in your salon.
And how will your clients know about all of these giveaways? Use all of your social media channels to get the information out to your clients, as well as to offer them a wealth of holiday ideas for their hair. The trick to a successful social media marketing campaign is making sure that someone in your salon is on board to start this project sooner rather than later. They will need to set it all up and keep it running throughout the holidays. Whether your Instagram feed is showing your clients how to take their hair up a notch or it is offering them a gift card raffle, the energy and enthusiasm your salon puts into your social media will pay dividends down the road.
Once you get the clients into your chair, you can continue promoting your ideas for holiday looks, as well as FHI Heat products and tools. Your clients, for instance, will love our new collection, and if you are creating soft waves at an appointment, use The Waver Pro Dual Barrel Waver to beautify and impress your clients. With two 1” barrels and our HydraHeat™ Technology to seal the cuticle and create hydration and volume, your clients will love how smooth their hair feels, and the volume that this tool offers them. The Innovator Pro Power Speed Dryer is another tool that will impress your clients, with its long-lasting and powerful digital BLDC motor which provides our HydraHeat™ Technology that your clients will love, as it dries their hair more quickly than traditional dryers. Once they see and feel the difference in your chair, they will be hooked. And don’t forget to start any heat treatment tools with a little show and tell about how to protect their hair for the holidays. Our Be Protected Thermal Protecting Foam - 7.5 ounces is the perfect stocking stuffer and will truly protect their hair. Our specialized foam penetrates to the hair’s cortex and offers protection against heat damage. Try it in the chair so that clients can feel the difference. No matter which products and tools you utilize from the FHI Heat line, you can make your client shine for the holidays.
After decking the halls and offering incentives to visit your salon, it stands to reason that your clients will be in a more generous holiday mood. That is where our Pro Commission program comes into play. By offering clients your specialized code, whether in person or over your social media channels, you will receive 20% from their purchases when they use your code. This is a win-win for you, because you don’t have to find a place for the merchandise, and you don’t have to send it out yourself. All you need to do is have your clients use your code and you are opening them up for a world of remarkable FHI Heat tools and products and opening yourself up to a world of commission.
Let the holidays be a happy time in your salon as you offer promotions and fun to get clients in the door. Once they are there, impress them with FHI Heat tools to keep them coming back. Although some salon owners experience a lot of stress during the holidays, with a little planning and a lot of patience, this can be your best year yet!