How To Grow Your Brand On Instagram!

by FHI Heat June 01, 2021 4 min read

How To Grow Your Brand On Instagram!

Instagram Tips To Grow Your Following as a Stylist

You could have the best business in the world, but if you don’t get the word out to the public, you will be sitting alone at your salon with no customers in sight. But by using social media, and in particular Instagram, you will be able to grow your business by growing your following on social media. Although the thought of one more thing on your plate might seem overwhelming, shaping up your Instagram account is easier than you think. You probably already have some semblance of an account already, and with a few quick tweaks you can set yourself up for success. 

By following these tips and utilizing the FHI Heat Pro Commission Program, you can easily make some extra cash on the side, grow your following, and establish your brand!

Create a Business Account That Is Easy To Find.

If you want to use social media to build your business, then the public needs to be able to find your social media account. Make sure your username is the same as what people would normally type in to find you, and make sure that you have a clear, specific picture that will help social media users match your face to your business name. Having a business profile allows customers to call, email, and even book a salon service with one quick click of a button.

Build Your Brand

From your bio to your profile picture to the look and feel of your Instagram page, building your brand calls for some creativity and cohesion. Decide on the look you want, create a dedicated look in that design, and make sure that all of your pictures and post mirror that same look and feel. Your brand should feature crisp pictures, clever captions, and a unified look.                                

Showcase Tutorials

Creating an Instagram story is a great way to showcase a product or service that you might be selling. You can use still photos and don’t have to worry about actually making things into a video. With a few quick clicks you will be able to make slides for each step, and then the trick is to upload the slides in the right order. Once you have your tutorial in place, your followers can visit and have the chance to learn whatever you are teaching them.

Use Hashtags

Although hashtags are sometimes underrated, if you do your homework and use the right hashtags, you can bring your business to a variety of people who would not normally see your postings. Hashtags have a local flavor, so make sure to research what will work for your area. If you search #your city, this will give you the most popular hashtags in your area. You can also search popular spots and influencers in your area and see what hashtags they are using, so you can follow suit.

Create Some Harmony

With such a visual social media as Instagram, it stands to reason that your pictures need to be fabulous. Using pictures that are jpng. rather than jpeg. is a step in the right direction, but you also want to ensure that all of your photos look good together. Take time to design your layout, use a unified color scheme, and keep everything in union with the brand you are creating.

Ride The Two-Way Street

If you want to get more traffic to your site, you should visit other sites and like and comment as much as possible. This will lead people to your site, and the circle of your social media followers will widen. This can be done as a collaboration, where you give a shout out to a product or business. Rather than getting paid, they can give you a shout out in return. In this way, you will widen the circle of your social media followers and get more traffic to your site. 

Use The Later Tool

Let’s face it. As you are running around cutting hair and setting your salon up for success, you don’t always have time to stop and post great pictures or tutorials on Instagram. That is why the Later tool should be your best friend. This way, you can write many posts and set up many awesome pictures all in one sitting, and set them up to automatically post later. This is a great tool for busy stylists who still want to keep marketing their business, despite the crazy schedule of their day job!

With people interested in their phones and social media now more than ever, this is an excellent way to build your business. Putting a little time on the front end for marketing can yield big results when you gain more traffic to your site. Ensuring that you are building a unified brand is a major key to success, along with designing a stellar Instagram page. Crisp pictures, fun captions, and lively tutorials will all catch the eye of visitors to your site, and they will be able to call, email, or book services with the click of a button.

 

 

FHI Heat
FHI Heat



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